Welcome

Welcome to the Price2Profit blog.  Here we'll be exploring pricing decisions and how they can impact the profitability of a business.  For many business owners there is no strategy behind pricing, and that can cost them dearly.

Some of the topics we'll talk about in coming weeks are
  • what should be the driver of price,
  • why customers may be willing to pay more than you think,
  • and how small changes in price can have a big impact on profit.

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