Price2Profit

Have you ever found yourself getting frustrated at your customers?  How many times have you heard someone say: I could get so much more done if it weren't for all the customers If so you may not be charging enough that you love your customer.   Often times because we are so familiar and expert at the service we provide, we underestimate the value of the service, and the additional time we may need to spend educating the customer. We may charge what we would pay for the service, and then get frustrated when we have to slow down and explain our service to our customer.  The better solution is to build that time into our prices, so that we truly appreciate every customer, and are happy to provide exceptional service.

Recently on the radio there was a story where someone was closing their store and liquidating the inventory.  The interesting comment to me was that people were paying more during the liquidation sale than they were before they announced the liquidation. There are probably several factors involved that convinced people to buy, and figuring out how to emulate those can be benficial: A sense of urgency.  In a liquidation sale it is clearly a limited quantity, that when it's gone, it's gone. Presumption of value.  Many people may assume they are getting a great deal, if there is a sale on and the store couldn't make money at the regular price.  The customer may have left feeling like they got it at a steal. You probably don't want to go through a liquidation sale, but if there are other outside forces you can use, for example road construction around your business, the recent snow storms, or any other plausible excuse that means you have extra goods, your customers ma