The main reason to think about pricing

Have you ever found yourself getting frustrated at your customers?  How many times have you heard someone say:
I could get so much more done if it weren't for all the customers
If so you may not be charging enough that you love your customer.  Often times because we are so familiar and expert at the service we provide, we underestimate the value of the service, and the additional time we may need to spend educating the customer.

We may charge what we would pay for the service, and then get frustrated when we have to slow down and explain our service to our customer.  The better solution is to build that time into our prices, so that we truly appreciate every customer, and are happy to provide exceptional service.

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